An independent private school in Franklin, TN, asked The Ability Machine to produce a series of videos highlighting their Academics, Arts & Athletics. An entire school year’s worth of events, games, and daily life was captured and curated. Shot by many different directors and producers to create a large resource video library for the school to use for a variety of media needs.
The Ability Machine developed a campaign aimed at getting its signature light beer placed on taps in the popular bars of Lower Broadway in Nashville, Tennessee. The campaign, titled “Drink the Right Light,” was designed to encourage light beer drinkers to switch from competitors. Targeting the atmosphere of Lower Broadway, the brand sought to introduce its locally brewed and bottled light beer to consumers in this vibrant downtown scene.
The Ability Machine assisted with completing and reopening their retail location on 3rd Avenue in Nashville’s bustling downtown Broadway area. The team developed the slogan, “Never Chocolate Alone,” tipping the hat to the fact that Goo Goo was the first to include multiple ingredients mixed in with their chocolate. This slogan, along with other design elements and in-store creative direction, helped create an inviting atmosphere throughout the store.
Redecorating its lunchroom in its New York offices, Kind Bars reached out to the illustrators and artists at The Ability Machine to create custom artwork for its employee cafeteria. A series of product and people illustrations featuring the founder, Daniel Lubetzky, and the signature brand look and feel of the iconic bars was created to brighten and bring light and joy to the lounge and show the brand in a new and uplifting light.
A Southeastern consulting firm asked The Ability Machine to provide artwork commemorating local landmarks in the city of their home offices, Nashville. These pieces of art became the centerpiece in each of their small and large conference rooms, which were named after the images… The Parthenon, The Ryman, Printer’s Alley, Union Station, The Southern Menu, etc. The office now has a true Nashville feel.
The Ability Machine created a coloring book and a series of thank-you cards for children to color as their parents looked around the showroom. A localized coloring book was created by the design & illustration team for each market. A series of local landmarks comprised the imagery in the coloring books. A series of thank-you cards with matching imagery was created for sales personnel to use to write handwritten notes to their customers.
Entrepreneur, Speaker, Consultant & Community Builder, wanted The Ability Machine to create her logo and brand guide as well as video, social, and advertising content. Through a series of shoots and working with several Nashville creatives, Ginger’s personal brand came together around the tagline, Maximize the Moments… A philosophy that Ginger adopts in her businesses and her life.
The Sports Review was created by an OnTheAvenue citizen, Riley Dulaney, and his love for sports. Shows have ranged from the inaugural “Battle of the Boulevard” episode about the rivalry between Lipscomb University and Belmont University, to interviews with PGA golfers and NFL players, including NFL All-Pro Dawson Knox.
A podcast that was born of conversations around the studios at The Ability Machine. Tom Woodard thought that the amazing conversations around the studio would make a great podcast. After deciding to make the show an in-the-round conversation among the citizens at OnTheAvenue, the addition of guests made for some very engaging, emotional, and entertaining shows that can be viewed at youtube.com/ontheavenue.
Nashville is a collaborative town. Neighbor helping neighbor. Co-writing songs. Teamwork everywhere you turn. The Ability Machine is no different. Our team works with you to accomplish your project.
